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Products have feelings too

Iris will share how her product reached millions of B2B users and very high engagement by using humor and feelings. Iris will review other products and demo how using geek jokes, emotional design and star-wars references in the product itself can make it more viral and engaging. She'll also share how a cloud/ BigData product can be fun (and how NullPointer really looks like). In other words - this talk will be about how to make boring products interesting and how to make interesting products fly through the roof.

Speaker: Iris Shoor
Video: http://youtu.be/EBCDGVzg2H4